{"title":"SENSORY TOYS BABY","description":"","products":[{"product_id":"fat-brain-toys-pipsquigz-loops-teal","title":"FAT BRAIN TOYS - PIPSQUIGZ LOOPS - TEAL","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\" data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eLittle explorers can’t help but get sucked into the sensory excitement of these bendy, rattly, chewy, suction-cup creations!\u003c\/p\u003e\n\u003cp\u003eTheir vivid textures instantly inspire little fingers to grab and feel while their soft silicone material simultaneously makes them perfect for soothing sore gums.\u003c\/p\u003e\n\u003cp\u003eFlip and spin the textured, plastic rings to hear them rattle brightly.\u003c\/p\u003e\n\u003cp\u003ePress their suction cups onto any smooth, non-porous surface to set up a stationary play space and then pull them off to hear their loud and exciting POP.\u003c\/p\u003e\n\u003cp\u003eThey’re sure to become baby’s new favorite toy!\u003c\/p\u003e\n\u003cp\u003eNo matter which one you choose, early playtime learning really sticks when little ones start exploring with the pipSquigz Loops.\u003c\/p\u003e\n\u003cp\u003eAges 12mths+\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Were St Trading","offers":[{"title":"Default Title","offer_id":42393904742594,"sku":"","price":19.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0524\/2781\/7154\/files\/6_e8f6bb52-f8e3-43da-b582-3064b69fed32.png?v=1781151125"},{"product_id":"fat-brain-toys-pipsquigz-fun-little-suckers","title":"FAT BRAIN TOYS - PIPSQUIGZ FUN LITTLE SUCKERS","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe ultimate KEEP-THEIR-ATTENTION TOY!\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWhat happens when babies and toddlers encounter playful colors, fun sounds, fresh tactile experiences and super-suction?\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eMeet pipSquigz, a set of three Fun Little Suckers for ages 6 months and up.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAdored by baby and parents alike, pipSquigz are perfect for the stroller, highchair, bathtub, and anywhere-travel.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSimply push pipSquigz down onto any smooth surface and watch baby interact with this high-quality silicone suction toy. With super-suction, each shape can be tugged, pushed, shaken and pulled. Or, push and stick the shapes together for new play experiences. Babies delight in the versatile movement, sound and texture.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePediatricians note sensory integration as a crucial developmental milestone for infants. pipSquigz are right on target:\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe wavy ridges, bumps, and debossed, smiling face stimulate the fingers. The \"just right\" rattles and the POP of the suction cups thrill the ears. The brilliant colors mesmerize the eyes while the soft, BPA-free silicone invite sore gums to be soothed.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003epipSquigz is an all-in-one sensory learning experience!\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eNot to mention, they're also wonderfully portable and completely dishwasher safe.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eDiscover peace of mind for parents and teething babies with pipSquigz.\u003c\/p\u003e\n\u003cbr\u003e","brand":"Were St Trading","offers":[{"title":"Default Title","offer_id":42572605915330,"sku":"","price":32.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0524\/2781\/7154\/files\/5_82e30df2-654a-4442-ace6-09eec6c59c0f.png?v=1781151125"},{"product_id":"fat-brain-toys-tinker-rings","title":"FAT BRAIN TOYS - TINKER RINGS","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eGet your little one thinking, tinkering, and learning early! The sturdy rings are each covered with a wonderfully soft, rubbery surface and designed with unique, engraved textures little fingers will love to explore. Meanwhile, built into every ring are magnets, arranged just right so that, no matter which side of each ring is facing up, they'll always connect and stack perfectly from big to small! Early tactile learning gets a head start with Tinker Rings.\u003c\/p\u003e\n\u003cp\u003e- Set of 5 textured rings with built-in magnets for easy stacking\u003cbr\u003e- Encourages fine motor skills, sensory learning, spatial reasoning, tactile learning\u003cbr\u003e- Rings each feature soft, rubbery surface, engraved textures\u003cbr\u003e- Magnets built into rings, snap together and stack no matter which side of rings are facing up\u003cbr\u003e- Includes 5 rings sized big to small\u003cbr\u003e- Largest ring measures 12cm in diameter\u003cbr\u003e- BPA-free - Exceptionally safe\u003c\/p\u003e\n\u003cp\u003eAges: 2+\u003c\/p\u003e","brand":"Were St Trading","offers":[{"title":"Default Title","offer_id":44163282043074,"sku":null,"price":24.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0524\/2781\/7154\/files\/19_bf69b5e7-e533-4749-b7cb-c13a05084ce3.png?v=1781151126"},{"product_id":"fat-brain-toys-spoolz-1","title":"FAT BRAIN TOYS - SPOOLZ","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eBeautiful simplicity stacks up into endless possibilities! At first glance, it's a stacking toy. But look a little closer - feel, explore, and experiment a little further - and quickly you'll discover...\u003c\/p\u003e\n\u003cp\u003eThis is truly art at play!\u003c\/p\u003e\n\u003cp\u003eRoll them and race them across the playroom. Stack them into any configuration you can imagine. Push your creativity to the absolute limits the laws of nature will allow.\u003c\/p\u003e\n\u003cp\u003eDelightfully finished with a uniquely soft texture and bursting with stunning hues that look gorgeous in any arrangement, these Spoolz are sure to inspire a new passion for play.\u003c\/p\u003e\n\u003cp\u003eFeatures\u003cbr\u003e- Set of 7 colourful spools ranging from big to small\u003cbr\u003e- Encourages fine motor skills, spatial reasoning, creativity, problem-solving\u003cbr\u003e- Inspire hours of playtime exploration!\u003cbr\u003e- Stack them, roll them, balance them any way you want - Endless possibilities\u003cbr\u003e- Stunning colours look beautiful no matter what the arrangement\u003cbr\u003e- Finished with a uniquely soft yet grippable texture\u003cbr\u003e- Largest spool measures 12 x 12 x 6cm\u003cbr\u003e- BPA-Free - Fully safety tested\u003cbr\u003e- Made entirely of high quality plastic - Built for lasting durability\u003c\/p\u003e\n\u003cp\u003eAges: 10 months plus\u003c\/p\u003e","brand":"Were St Trading","offers":[{"title":"Default Title","offer_id":44570237567170,"sku":null,"price":42.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0524\/2781\/7154\/files\/18_44cca1d0-f9bb-4aa7-be32-df93f0040d50.png?v=1781151126"},{"product_id":"fat-brain-toys-quubi","title":"FAT BRAIN TOYS - QUUBI","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"[\u0026amp;\u0026gt;ul]:list-disc [\u0026amp;\u0026gt;ul]:pl-8 [\u0026amp;\u0026gt;p]:my-4\" style=\"--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(59,130,246,.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; box-sizing: border-box; border-image: initial; color: rgb(62, 65, 65); font-family: 'PP Mori', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; border: 0px solid hsl(var(--grey-200));\"\u003e\n\u003cul\u003e\n\u003cli\u003eUnique tactile discovery cube\u003c\/li\u003e\n\u003cli\u003eEncourages sensory learning, tactile development\u003c\/li\u003e\n\u003cli\u003eCube edges connected by elastic bands for fascinating flexibility\u003c\/li\u003e\n\u003cli\u003eRubbery textured beads slide and spin\u003c\/li\u003e\n\u003cli\u003eBPA-Free - Fully safety tested\u003c\/li\u003e\n\u003cli\u003eHigh-quality materials and construction - Lasting durability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"[\u0026amp;\u0026gt;ul]:list-disc [\u0026amp;\u0026gt;ul]:pl-4\" style=\"--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(59,130,246,.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; box-sizing: border-box; border-image: initial; color: rgb(62, 65, 65); font-family: 'PP Mori', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; border: 0px solid hsl(var(--grey-200));\"\u003e\n\u003cp\u003eYoung minds will bloom at the sight of this cube! Each edge is connected by elastic bands to allow little hands to bend it and twist it this way and that. Meanwhile, the rubbery textured beads spin and slide for an extra boost of sensory fascination. Little ones just can't stop exploring! Grab their attention and keep them exploring with Quubi.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Were St Trading","offers":[{"title":"Default Title","offer_id":46606427553986,"sku":null,"price":22.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0524\/2781\/7154\/files\/website_product_16_907dab97-8b40-4be5-ac65-30c5972ba4eb.png?v=1775010987"},{"product_id":"fat-brain-toys-flipity","title":"FAT BRAIN TOYS - FLIPITY","description":"\u003cp\u003eFlip it one way and the rings form a black-and-white stack. Flip it the other way, and it magically transforms into a rainbow! Plus, it's easy for little hands to grasp, it rattles beautifully, and the rings always fall back into place. Shake, rattle, and spark a new sense of wonder with Flipty!\u003c\/p\u003e\n\u003cdiv class=\"prod-bullets\"\u003e\n\u003cul\u003e\n\u003cli\u003eSensory toy with a stack of rings inside that flip from black-and-white to rainbow\u003c\/li\u003e\n\u003cli\u003eEncourages fine motor skills, cause-effect learning, sensory learning\u003c\/li\u003e\n\u003cli\u003eFlip it one way, the rings form a black-and-white stack\u003c\/li\u003e\n\u003cli\u003eFlip it the other way, the stack becomes a rainbow!\u003c\/li\u003e\n\u003cli\u003eRings rattle beautifully when shaken\u003c\/li\u003e\n\u003cli\u003eRings always fall back into place\u003c\/li\u003e\n\u003cli\u003eIncludes one Flipty\u003c\/li\u003e\n\u003cli\u003eRings are fully sealed inside the tube\u003c\/li\u003e\n\u003cli\u003eMeasures 2.5 x 2.5 x 6.5 inches\u003c\/li\u003e\n\u003cli\u003eHigh-quality materials and construction, lasting durability\u003c\/li\u003e\n\u003cli\u003eAges 12mos+\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Were St Trading","offers":[{"title":"Default Title","offer_id":46606432272578,"sku":null,"price":16.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0524\/2781\/7154\/files\/Copy_of_websiteproduct.png?v=1781153031"},{"product_id":"fat-brain-toys-playtab-go","title":"FAT BRAIN TOYS - PLAYTAB GO","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eTake the joy of PlayTab with you wherever you go! The two included sensory tiles can be popped in and out of the flexible, durable case, and you can switch them out for any other PlayTab tiles. Plus, it has a clip for hanging from a car seat or stroller! Mix, match, and play on the go with PlayTab Go.\u003c\/p\u003e\n\u003cp\u003e- Measures 9.25 x 3.25 x 0.75 inches with ring clip\u003cbr\u003e- Travel-friendly edition of the popular PlayTab activity board\u003cbr\u003e- Encourages sensory learning, fine motor skills, cause-effect learning\u003cbr\u003e- Tiles can be switched out for any other PlayTab tiles - Sold separately\u003cbr\u003e- Clip ring easily attaches to car seats, strollers, diaper bags, or anywhere!\u003cbr\u003e- Includes 2 PlayTab tiles, flexible travel case with clip ring\u003cbr\u003e- Ages 12 months+\u003c\/p\u003e","brand":"Were St Trading","offers":[{"title":"Default Title","offer_id":47270777225410,"sku":null,"price":21.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0524\/2781\/7154\/files\/website_product_17_7bae3b5b-d66c-4b64-a97a-a8db91977fb9.png?v=1775011029"},{"product_id":"mushie-phone-press-toy-blush","title":"MUSHIE - PHONE PRESS TOY - BLUSH","description":"\u003cp\u003e\u003cspan\u003eMade with little hands in mind, our phone press toy encourages sensory exploration and the development of fine motor skills with its simple design and soft colours. Featuring food grade silicone and a BPA-free plastic frame, children will tap into learning as they press the bubbles and hear a gentle pop.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis toy is inspired by technology and holds the attention of babies and older kids with endless opportunities for play.\u003c\/span\u003e\u003c\/p\u003e","brand":"Were St Trading","offers":[{"title":"Default Title","offer_id":47285057093826,"sku":null,"price":29.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0524\/2781\/7154\/files\/5_7f9833c4-b2ed-49c4-bf0a-1bb2babe33f2.png?v=1774050922"},{"product_id":"mushie-phone-press-toy-navy","title":"MUSHIE - PHONE PRESS TOY - NAVY","description":"\u003cp\u003e\u003cspan\u003eMade with little hands in mind, our phone press toy encourages sensory exploration and the development of fine motor skills with its simple design and soft colours. Featuring food grade silicone and a BPA-free plastic frame, children will tap into learning as they press the bubbles and hear a gentle pop.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis toy is inspired by technology and holds the attention of babies and older kids with endless opportunities for play.\u003c\/span\u003e\u003c\/p\u003e","brand":"Were St Trading","offers":[{"title":"Default Title","offer_id":47285106442434,"sku":null,"price":29.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0524\/2781\/7154\/files\/4_47df9b67-b46a-4706-90b8-488251e69394.png?v=1774049824"},{"product_id":"mushie-phone-press-toy-sage","title":"MUSHIE - PHONE PRESS TOY - SAGE","description":"\u003cp\u003e\u003cspan\u003eMade with little hands in mind, our phone press toy encourages sensory exploration and the development of fine motor skills with its simple design and soft colours. Featuring food grade silicone and a BPA-free plastic frame, children will tap into learning as they press the bubbles and hear a gentle pop.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis toy is inspired by technology and holds the attention of babies and older kids with endless opportunities for play.\u003c\/span\u003e\u003c\/p\u003e","brand":"Were St Trading","offers":[{"title":"Default Title","offer_id":47285106475202,"sku":null,"price":29.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0524\/2781\/7154\/files\/3_7c0aef93-3de7-451b-9855-1dd24487a4c9.png?v=1774049824"},{"product_id":"fat-brain-toys-playtab-sensory-set-3","title":"FAT BRAIN TOYS - PLAYTAB - SENSORY SET 3","description":"\u003cp class=\"p1\"\u003ePlayTab features individual tiles designed to create a unique and engaging play experience, filled with fine motor challenges, visual stimulation, cause-and-effect discoveries, and more. Each tile offers a different sensory activity.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eSensory Set 3 includes a mirror tile, a sweeper tile, and a picture dial tile, all of which magnetically snap onto the board in any configuration.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePlease note: The PlayTab Board is sold separately.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eRearrange the tiles daily to create fresh play opportunities, or take them on the go and enjoy separately, perfect for travel!\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eEncourages fine motor skills, sensory learning, and creativity.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eSize: Each tile 7.5 x 7.5 x 2.5 cm\u003c\/p\u003e","brand":"Were St Trading","offers":[{"title":"Default Title","offer_id":47591954874562,"sku":null,"price":24.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0524\/2781\/7154\/files\/2_9603b5a1-66ce-43fb-9bf2-28d237532fd9.png?v=1777525261"},{"product_id":"fat-brain-toys-playtab-sensory-set-2","title":"FAT BRAIN TOYS - PLAYTAB - SENSORY SET 2","description":"\u003cp class=\"p1\"\u003ePlayTab features individual tiles designed to create a unique and engaging play experience, filled with fine motor challenges, visual stimulation, cause-and-effect discoveries, and more. Each tile offers a different sensory activity.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePair them with the PlayTab Wooden Board (sold separately) and mix and match from 12 unique tiles, available in four sets of three (sold separately).\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eSensory Set 2 includes a trackball tile, a colour wheel tile, and a switches tile, all of which magnetically snap onto the board in any configuration. Please note: The PlayTab Board is sold separately.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eRearrange the tiles daily to create fresh play opportunities, or take them on the go and enjoy separately, perfect for travel!\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eEncourages fine motor skills, sensory learning, and creativity.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eSize: Each tile 7.5 x 7.5 x 2.5 cm\u003c\/p\u003e","brand":"Were St Trading","offers":[{"title":"Default Title","offer_id":47600126099650,"sku":null,"price":24.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0524\/2781\/7154\/files\/1_f54adfa4-fed1-46a2-9764-a21d63fcae8f.png?v=1777525260"},{"product_id":"fat-brain-toys-playtab-sensory-set-1","title":"FAT BRAIN TOYS - PLAYTAB - SENSORY SET 1","description":"\u003cp class=\"p1\"\u003ePlayTab features individual tiles designed to create a unique and engaging play experience, filled with fine motor challenges, visual stimulation, cause-and-effect discoveries, and more. Each tile offers a different sensory activity.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eSensory Set 1 includes a flipper tile, a number dial tile, and a maze tile, all of which magnetically snap onto the board in any configuration. Please note: The PlayTab Board is sold separately.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eRearrange the tiles daily to create fresh play opportunities, or take them on the go and enjoy separately, perfect for travel!\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eEncourages fine motor skills, sensory learning, and creativity.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eSize: Each tile 7.5 x 7.5 x 2.5 cm\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eAges\u003c\/strong\u003e: 1+ years\u003c\/p\u003e","brand":"Were St Trading","offers":[{"title":"Default Title","offer_id":47600134947010,"sku":null,"price":24.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0524\/2781\/7154\/files\/3_58836a20-e323-4f1a-b70d-f8169276f6e9.png?v=1777525260"},{"product_id":"fat-brain-toys-playtab-sensory-set-4","title":"FAT BRAIN TOYS - PLAYTAB - SENSORY SET 4","description":"\u003cp class=\"p1\"\u003ePlayTab features individual tiles designed to create a unique and engaging play experience, filled with fine motor challenges, visual stimulation, cause-and-effect discoveries, and more. Each tile offers a different sensory activity.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eSensory Set 4 includes a gear tile, a squeaker tile, and a lenticular tile, all of which magnetically snap onto the board in any configuration. 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These vibrant keys feature a variety of textures and colours that will captivate your baby's attention, encouraging exploration and development. The soft, chewable material is ideal for teething, while the gentle rattle sound is sure to delight and engage. 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